Monday, May 17, 2010

Director, Communications Channels, Latin America (Spanish-speaking) Miami Based

In case you know anyone...
Director Communication, Latin America
Publication or Company BBC
Industry communications, Entertainment, Public Relations, TV/Cable
Benefits 401K/403B, Bonuses, Dental, Health
Job Duration Full Time
Job Location Miami, FL USA
Job Requirements Director, Communications Channels, Latin America (Spanish-speaking) Miami Based
This key communications role exists to build the profile and reputation of two channels in Latin America, BBC Entertainment and pre-school channel CBeeebies. The position reports directly, day-to-day, to the General Manager, BBC Worldwide Global Channels, Latin America and has a dotted line to the VP Publicity, BBC Worldwide Americas. It works across all channel activity in Latin America and will contribute to the overall communications strategy for the region. It requires working closely with the programming and marketing teams in Miami and the New York based channel publicity and corporate communications teams. The Director, Communications, has specific responsibility for positioning channels in the consumer and trade press, event organization, wider PR initiatives and internal communications.

Principal Accountabilities:

Deliver a comprehensive communications strategy for Channels in Latin America, including key messaging for the channels. Research, write, and distribute press releases and pitch stories to consumer and trade press as necessary. Materials will be originated in Spanish and/or Portuguese. Some will be translated to or from English. Oversee press kit quality and distribution. Create, oversee and maintain Latin America press lists/databases. Select and manage outside PR agencies, ensuring effective, measurable return on investment. Organise press conferences, profile raising events and speaking opportunities to support the regions business divisions and key senior executives. Forge and maintain close relationships with a wide range of media trades, TV, radio, print and web outlets - to maximise publicity opportunities. Build excellent relationships with the Channels team, talent, press and industry related organizations in the region. Nurture relationships with partners and co-producers to encourage their support and participation in our campaigns and communication activity - including financial support and resources, if needed. Play a key role in corporate and internal communications. Monitor media coverage in the region. Minimise negative media coverage and consumer complaints and maximise publicity opportunities. Identify and create key reactive strategies for consumer and trade press as appropriate. Operate as an effective, co-ordinated member of the BBCWA Communications team while located remotely.

Skills & Experience Required:

4-8 years of press and PR experience - ideally gained in a TV/media environment. Fluent in Spanish and English. Portuguese a plus. Working knowledge of and contacts with media in Latin America region, particularly Mexico. Experience in working with creative and on-screen talent. Excellent organisational and communications skills. Experience in dealing with sensitive and controversial issues. Self-starter with initiative and ability to manage own projects. Experience in coordinating event logistics. Flexible approach. Experience and appetite for working in a start-up business.

To apply, submit resume and cover letter to

We are proud to be an EEO/AA employer M/F/D/V.
About Our Company BBC Worldwide Americas is a wholly owned subsidiary of BBC Worldwide, the main commercial arm of the British Broadcasting Corporation (BBC). BBC Worldwide was established in 1994 to ensure that the BBC continues to grow as a significant player in developing world media market through its vast catalogue of television, publishing and licensing interests developed through offices in Paris, Hong Kong, Delhi, Tokyo and Sydney as well as the Americas and its headquarters in London. The multi-faceted BBC Worldwide Americas is responsible for the marketing of BBC Programs, TV channels, footage and products in the United States, Canada and Latin America.

BBC Worldwide Americas is an Equal Opportunity Employer.

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