Job in NYC- Vice President, Marketing

OnSpot Digital Network
Vice President, Marketing
www.onspotdigital.com


OVERVIEW
OnSpot Digital Network is a 50/50 venture between Publicis Groupe, the world's fourth largest communications company, and Simon Property Group, the largest publicly traded retail real estate company in North America. OnSpot Digital Network, launched in May 2006, is a digital media channel that transmits digital advertising via broadband networks to air on high-definition plasma displays in premier Simon Mall locations. OnSpot Digital Network has been launched in 50 malls in New York, Los Angeles, Chicago, and other major markets across the U.S. Plans are to grow to 100 mall locations within the 12-18 months.

OnSpot enhances the shopping experience by airing messages not only visually but audibly, and by airing content designed specifically for these point-of-sale locations. OnSpot's state-of-the-art, digital, high-definition screens are positioned at strategic locations throughout the malls, including major entrances, center courts, food courts, escalators, major corridors and other high traffic areas, to ensure high frequency and optimal consumer contact.

OnSpot segments incorporate lifestyle, news, entertainment, shopping center and
advertising content that will appeal to an estimated 500 million shopper visits per year at the 50 malls served by the new network.

OnSpot is headquartered in Chicago and led by Simon Badinter, Chairman and Chief Executive Officer of Publicis’ Medias & Regies Europe and North America, and Stewart Stockdale, Chief Marketing Officer, Simon Property Group and President, Simon Brand Ventures. Both Badinter and Stockdale serve as co-chairmen of OnSpot Digital Network.

MRA (Medias & Regies America Inc.) is the sales arm for OnSpot Digital Network. MRA is a Publicis Groupe Company.

Position Summary
The Vice President of Marketing is a newly created role for an experienced marketing professional with deep and expert knowledge across all marketing disciplines.

We are looking for a candidate who has an entrepreneurial spirit and has a proven track record of building a brand, driving business and delivering sustainable, profitable growth in a developing and competitive industry.

This executive will be responsible for setting the overall go-to-market strategy for OnSpot Digital Network, and must be experienced in utilizing all resources such as market research, competitive intelligence and other analytic tools to understand the business challenges in this market segment. The Vice President of Marketing will work closely with the Sales team to ensure an aligned effort with respect to the methodology and pricing strategy for advertisers.


They will also work with Sales to identify key client targets and categories for business growth. They will supervise a Marketing Manager and oversee the development of creative and marketing materials that support sales team’s presentations and enhance the OnSpot brand.

This role is based in New York and reports directly to Simon Badinter.

QUALIFICATIONS/SKILLS:
- The ideal candidate will have eight to ten years of experience in marketing from a media-related industry – having worked directly for an advertiser, at a media agency, or with a TV/cable, radio, internet, print or Out-Of-Home network.
- Broad experience with a full range of contemporary marketing tools including strategic development and planning, budgeting, business analysis, advertising, marketing research, creative development, etc.
- Very analytical – can analyze market/client/competitive data to formulate action plans, follow-up and tools for furthering growth.
- Strong understanding of the advertising/media business.
- Strong organizational, planning and problem solving skills
- A team player who also works well in an entrepreneurial environment.
- A high-energy, detail-oriented individual with strong and persuasive communications/presentations skills
- BA/BS degree required, preferred in Business, Marketing or Advertising.


For further information about this opportunity, please contact:

Helene De Vries
Gundersen Partners
30 Irving Place, 2nd Floor
New York, NY 10003
212-677-7660 x131
www.gundersenpartners.com





>From: "Tina Moore"
>To:
>Subject: ob spec
>Date: Tue, 17 Jul 2007 12:49:13 -0400
>
>Joanna,
>
>Thank you for your time on the phone today. I have attached the job
>specification for OnSpot Digital Network.. Any thoughts you have on who
>might be right for this position would be greatly appreciated.
>
>Sincerely,
>
>Tina Moore
>
>
>
>Tina Moore
>
>Gundersen Partners LLC
>
>30 Irving Place, 2nd Floor
>
>New York, NY 10003
>
>phone 212-677-7660
>
>fax 212-358-0275
>
>tinamoore@gpllc.com
>
>www.gundersenpartners.com