Sunday, October 25, 2009

The Wharton Club of South Florida cordially invites you to attend our Trends in the Emerging Workforce and the Keys to Productivity in the New E

The Wharton Club of South Florida
cordially invites you to attend our

Trends in the Emerging Workforce and the Keys to Productivity in the New Economy

with special guest speakers

Loretta Penn
President, Staffing Services
Spherion Corporation
Topic of discussion: Trends in the Emerging Workforce - Understanding and Navigating the New World of Work


Andre Boykin
Topic of discussion: Getting and Sustaining Peak Performance in the New Economy


NOVEMBER 18, 2009
6:00 - 7:00 PM: Registration and Networking
7:00 - 9:00 PM: Presentation

sponsored by

Spherion Corporation
4850 NW 21st Ave
Fort Lauderdale, FL 33309
(Just west of 95 and Commercial, 2 blocks south on 21st Ave)

Cost for this event:
Wharton Club of S. FL Members (plus 1 guest): FREE
Non-Members: $25.00 per person

You must register no later than Tuesday, November 17, 2009 via our website at All ticket purchases are non-refundable. If you have any questions, please contact Gabriela Sanchez, Club Administrator at or (786) 206-4867.


Trends in the Emerging Workforce - Understanding and Navigating the New World of Work
For more than a decade, Spherion® has been working with international polling firm, Harris Interactive, to track the social and economic changes shaping the American workforce. In Spherion’s latest Emerging Workforce® Study, they saw a continuing shift in traditional worker mindsets toward more emergent views. The study focuses on understanding the direction and thought process of employers and employees as it relates to expectations, current issues and changes in attitudes and beliefs in the workplace. The results of the study provide insights on factors driving employee satisfaction at each phase of the career lifecycle.

LORETTA A. PENN, President, Spherion Staffing Services, Spherion Corporation
Loretta Penn is president of Spherion Staffing Services, a division of Spherion Corporation (NYSE:SFN). Founded in 1946, Spherion® is the leading recruiting and staffing company that provides seamless, integrated solutions to meet the evolving needs of companies and job candidates through a strong commitment to service excellence. Employing 230,000 people annually through its network of approximately 650 offices, Spherion is one of North America’s largest employers. Penn was promoted to her current role in December 2008.

As president of Spherion Staffing Services, Penn leads the company’s largest business and is responsible for service delivery, sales and operations across hundreds of company-owned, licensed and franchised offices across the U.S. With 1,200+ recruiters, Spherion Staffing Services focuses on addressing client needs for direct hire and flexible workforce solutions for administrative, clerical, light industrial and call center positions.

Penn most recently served in an innovative role as Spherion’s chief service excellence officer, directly responsible to the CEO for advancing a culture of service excellence throughout the enterprise. Key elements included measuring and leading the drive to ensure high customer satisfaction; promoting best practices across the company; leading initiatives focused on candidate and client retention; ensuring Spherion’s position through effective marketing and public relations; and effectively communicating Spherion’s service excellence differentiation to clients and candidates.

Previously, Penn was vice president of national accounts where she managed some of Spherion’s largest client relationships. During her 18 years with the organization, she has also held field leadership positions in the commercial staffing business and was the executive in charge of Spherion’s legal staffing division.

Prior to joining Spherion, Penn spent nine years in the recruiting and staffing industry with Olsten Services and with Temporaries, Incorporated, where she served as vice president of East Coast operations. Penn was previously associated with IBM for 10 years in sales and marketing and regional executive management.

Penn holds a Bachelor of Science degree from North Texas University and a Certificate of Studies from Harvard University. She currently serves on the Board of Directors for TECO Energy and the Institute for a Competitive Workforce, a division of the U.S. Chamber of Commerce.

With 25 years of experience in the staffing industry and a keen understanding of the U.S. workforce and the issues that drive performance, Penn is a compelling and articulate speaker. She has shared the findings and implications of the Spherion Emerging Workforce® Study with numerous business groups. Conducted by Harris Interactive on behalf of Spherion and reflecting a decade of research, the Study provides a comprehensive look at changes in the American workforce in the context of ongoing social and economic events.

Getting and Sustaining Peak Performance in the New Economy
Designed to have business owners and leaders think and act in new ways to create engagement and maximize performance in today's environment. This presentation explores the impact the new economy and being in "survival mode" has played on employee loyalty, engagement, and performance. In addition, the workplace has essentially four generations that must meld together to achieve organizational goals. Offers practical application of principals to maximize performance in face of the challenges today. Will lay out a methodology for how to hire and retain talent that will "fit" the organization and how to engage current employees in the vision and goals of the organization.

Key topic areas:

The impact of the new economy on the workforce
The impact of multiple generations on teamwork and goal achievement
How to hire and retain top talent
How to engage current employees in the face of the challenges of the new economy

Andre Boykin has over twenty five years of working with people and organizations to help them maximize their performance. His experience spans from business development, operations, management, and finance to training and development. Andre is an accomplished speaker, lecturer, facilitator, and trainer and has the ability to reach his audience and move people to action. Andre has presented over 5,000 presentations, speeches, and lectures. He is highly requested to speak at corporate functions, international group events, and professional association conferences. After a distinguished career in Corporate America, Andre and his partner, Shari Roth, formed CAPITAL iDEA in 2002. CAPITAL iDEA is a firm that works with organizations to create environments where employees are engaged, valued, and achieve outstanding results and was named a top 100 small business by South Florida Business Leaders Magazine. Andre works with the leadership and sales teams to help them develop the skills and attitudes necessary to reach organizational goals. Andre has worked with leaders and sales teams in over seventeen industries, including: distribution, consumer package goods, healthcare, construction, insurance, finance, and hospitality. Andre has been featured in numerous local and national publications on topics of sales and leadership. He is a co-author of the popular sales book Masterminds Unleashed: Selling For Geniuses. Andre has developed, designed, and delivered training for national and international teams and has served on the board of directors for the American Society of Training and Development. Andre holds a Bachelor of Business Administration from the University of Memphis and is a certified Behavioral and Workplace Motivators Analyst and certified for the Hartman Value Profile along with several other designations. Andre frequently volunteers with Junior Achievement to help shape the future leaders of tomorrow.

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