Thursday, March 25, 2010

VP of Brand Management‏

I have a great opportunity in the advertising industry! Please see description below and have all potential candidates submit resumes asap to jstewart @

Our Marketing team is seeking a Vice President of Brand Management to be Responsible for differentiating the (XYZ) brand from other brands and its competitors, and managing it for maximum success and profitability in its own right. (XYZ) has experienced the fastest growth of any cell phone brand launched in the U.S. in the past five years. To build on that success, the candidate must possess an exceptional ability to analyze, innovate, and execute faster and smarter than our competitors. The incumbent must devise effective strategies to persuade customers of competitors to switch.

* Responsible for (XYZ) brand management, managing to gross add goals by refining the brand positioning based on strategic research from (XYZ) Customer Insights, overseeing the development of all advertising, product collateral, Point of Purchase, and other marketing materials, interfacing with advertising agencies, Product, Customer Insights, Marketing execution teams and ensuring effective on-time execution all (XYZ) programs.
* Work with sales to maximize marketing support at retail level. Reinforce (XYZ)'S position at retail level by interfacing with marketing departments at major retailers. Represent and train field sales in best placement of (XYZ) in the retail space.
* Budget optimization: Interface with media agencies and measurement partners to ensure most efficient use of budget, while achieving gross add goals. Achieve launch of programs by deploying continual measurement and improvement strategies in the face of much heavier spending by competition.

Required Experience

* Bachelors degree in Communications or Marketing or related field. Postgraduate Marketing degree preferred.
* Minimum of seven years experience in marketing or brand management role, with proven results and record for innovation and efficiency.
* History of working well with creative teams and media agencies.
* Understanding of online and offline production and deep media knowledge of media optimization are pluses.
* Strong analytical skills are required to manage objectives and continually improve marketing efficiency.

Jacquelyn Stewart
Director of Services
jstewart @

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