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Producer, In-Store Marketing

Responsibilities include:

Work with marketing, promotions, programming, and cross-promotions departments to create at least 6 Spanish language promotional spots each month. Choices are based on marketing/promotional strategies and planned talent efforts.
The producer is responsible for creating the spots in their entirety – contracting necessary crew, writing questions and or scripts, engaging different partners to participate in various promotional shoots, hiring the editor, and producing the spots to specifications of marketing dept and store partners within the allotted time frames.
Work with promotions dept to create messaging and styling for the in-store network spots consistent with network style and strategy.
Coordinate with promotions dept to ensure delivery of 2 tune-in promos a month to Wal-Mart.
Produce English language spots as needed for in-store programming efforts.

Other:

Project currently includes six thirty sec spots shown at Wal-Mart, rotated on a monthly basis. This requires 15 hrs or less a week.
We are looking at developing English language spots to use at Wal-mart, Grocery stores, Sam’s club, etc.
Currently building relationships with vendors that provide in store programming to delis and quick stores across the country.

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