FASHIONscape at the DELANO on Tuesday, April 14th

Gen Art Announces New Fashion Experience
FASHIONscape at DELANO
Two Miami Designers to Feature Their Collections
Tuesday, April 14th


Miami, March 26th, 2009– Gen Art is excited to announce a new and innovative fashion event, FASHIONscape, which will take place on Tuesday, April 14th at the iconic DELANO (1685 Collins Ave. Miami Beach). Two lucky local Miami designers were chosen by Gen Art’s Fashion Department (based out of NY) to showcase their new collections via dramatic installations created in collaboration with the designers.

Gen Art holds an annual fashion show each spring in Miami around the time of Miami Fashion Week and this year will feature a non-traditional fashion presentation showcasing two of Miami’s hottest up and coming design talent, Claudia Estrada under the label claudiae and John D. Schoemann designing for John David Collection. Each designer will show their new collections on live models in fashion vignettes with dynamic lighting and music. This unique format allows the designers to create a cohesive mood and environment for their looks and allows industry and audience to get an up-close and intimate view of the designer's vision.

“I’m so excited for people to see my work for the very first time and on this scale. Up until now, all of my money and resources have gone into the actual clothes, so this amazing opportunity to gain exposure for my brand has come at the perfect time”, says designer John D. Schoemann of John David Collection. Designer claudiae is especially excited about the format of the event, “I’m so happy to be involved in this show because it allows for more creativity than a standard fashion show…it highlights the more artistic side of fashion”.
In its sixth year of showcasing new designers in Miami, Gen Art’s inaugural FASHIONscape emphasizes the organization’s continued commitment to the growth of independent and spirited Southeast fashion talent. “Having previously produced this concept in LA, we are thrilled to bring it to Miami to highlight our own fashion talent here, and we couldn’t ask for a more glamorous backdrop than Delano Orchard”, says Gen Art Miami Director, Andrea Aberegg.
The event will begin at 8pm with a VIP ONLY PREVIEW for Press and VIP ticket holders who will enjoy a first-look at the designers’ installations, VIP gift-bags, and preferred access to cocktails courtesy of GREY GOOSE Vodka. General Viewing ticket holders will join in on the spectacle from 10 p.m.-12 midnight.

Principal partners of Gen Art’s FASHIONscape include 944 Magazine, Delano, Grey Goose Vodka, PLUM TV, hair by Cutler and makeup provided by MAC.

Supporting partners include Front Management and Executive Producer Scott Ritchey.

TICKETS for the event are $30 for General Admission and $50 for VIP Access (with discounts for Gen Art members). To purchase tickets or to become a Gen Art member, go to www.genart.org or call 305-695-8200. A portion of ticket proceeds will benefit the Gen Art Foundation. Approved fashion industry professionals including media and buyers will receive complimentary VIP guest tickets to the event.