Thursday, April 9, 2009
Venue: Riverside Hotel Las Olas
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April 9 Educational Meeting: American Greetings Case Study - The Role of Landing Pages in Improving Web Site Conversion
In this presentation, American Greetings will share how they improve the efficiency of their paid search program with post-click marketing. Case study includes what worked, and what didn't, examples, results and how moving from a single optimized landing page to over 50 landing pages tightly matched to each individual search adgroup boosted conversions & ROI.
Takeaways include best practices for running simple, high- impact A/B tests that any front-line marketer can easily implement and understand.
Date: Thursday, April 9, 2009
Time: 6:30 PM - 8:30 PM
Place: Riverside Hotel 620 East Las Olas Blvd
Fort Lauderdale, FL 33301
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