HBO marketing job in NYC

HBO Manager, Advertising & Promotion Posting Job Description COMPANY PROFILE It's Not TV. It's HBO America’s most successful premium television company, Home Box Office delivers two 24-hour premium television services — HBO and Cinemax — to nearly 40 million U.S. subscribers. International joint ventures bring branded services to more than 50 countries around the world, and HBO’s programming is sold into over 150 countries worldwide. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending and transportation reimbursement accounts, pension plan, tuition reimbursement, and cable reimbursement. OVERALL SUMMARY Manage the development and execution of consumer advertising and promotion plans to drive brand image, awareness and tune-in for HBO Original Programming, including Series, Mini-Series, Films, Comedy, and Documentaries. RESPONSIBILITIES: • Supervise multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. guerilla/viral marketing, event sponsorships, etc).• Write marketing strategy/creative briefs to establish program positioning and strategic direction. Develop marketing partnerships with media partners, retailers, organizations, and like-minded brands to drive viewership and broaden the reach of brand/program messaging.• Serve as a liaison between all internal departments to ensure cohesive strategies and integrated campaigns.• Manage the production process for all off-channel marketing materials (i.e. project timelines, technical specs, etc.).• Effectively supervise a Coordinator and Assistant, providing direction, managing workflow and overseeing skill development.• Manage and maintain a multi-million dollar annual media and production budget, ensuring effective and economical allocation of resources. Requirements: • 5-7 years of brand marketing experience (3+ as a manager) at an entertainment company (this is a must).• Outstanding creative judgment and familiarity developing advertising creative in all forms of media.• An ability to think both creatively and strategically.• Excellent organizational and written/oral communication skills.• The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture.• Strong working relationships within the advertising and media industry.• Knowledge of the digital media space and new technology platforms (e.g. broadband, wireless, VOD).• A passion for entertainment and popular culture. Please submit a cover letter, resume, and a salary requirement.
Carol Leone Human Resources
Home Box Office 1100 Avenue of the Americas New York, NY 10036
carol.leone at hbo.com