Tuesday, February 24, 2009

Invitation to FIU Webinar: How To Create a Brand that is Right for Your Company‏

Create a Brand that is Right for Your Company

Webinars are broadcasted seminars that you can access from anywhere. All you need is
a phone and computer to access it.


This session will introduce all aspects of branding which extends far beyond a logo and a name. Get practical tips about how to understand and enhance your company's image, assess the competitive landscape, and tailor a brand that fits.

Leader: Andrea B. Nelson, The Graceson Group: Excellence in Marketing

Andrea B. Nelson (Andi) has 20 years of experience in marketing, business planning, and product management in three major industries – real estate, music publishing, and telecommunications. She has held executive positions at Fortune 500 companies such as AT&T and Time Warner, and currently heads her own consulting company, The Graceson Group.

As Vice President of Marketing and Public Relations at The Keyes Company/Realtors, Andi directed all marketing efforts including brand management, advertising, event management, public relations, direct mail, and website/e-marketing. She launched two new company brands by combining creativity, infrastructure development, strategic alliances, and project management. She also set up turn-key marketing programs for realtors by developing external partnerships, and teaming with internal company departments.

As Vice President of Marketing and Public Relations for Warner Bros. Publications, the print music publishing unit of Time Warner, Andi re-engineered the marketing department to promote company products, increase return on investment, and launch a multi-million dollar product line.




WHEN
Tuesday, March 3, 2009 11:00 AM - 12:00 PM
Eastern Time Zone

WHERE
Online Seminar
FL
USA



FEE
Event Registration

Per person $25.00

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