Florida Jobs: Director of Interactive Marketing

Director of Interactive Marketing
Company profile: Public, over 20k employees
Location: Boca Raton, FL
Local candidates preferred
Salary starting at $120k Negotiable Depending on Experience
Contact: Catherine Roman at croman@demand-inc.com or 305-461-3261 ext 204

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Summary:

The Director of Interactive Marketing will take end-to-end ownership of all customer facing websites and be responsible for driving traffic and increasing online sales. They will identify market requirements, define the web space vision, and drive the implementation of the overall product road map. This position will be responsible for Paid Search/PPC and other online advertising as well as search engine optimization (SEO).
This person must also collaborate well with both IT and Marketing departments, and be able to comfortable work with designers, editors, and developers.

Duties and Responsibilities:

· Responsible for the company’s $50 million web sales channel
· Development the company’s strategic road map to increase it’s e-commerce revenue
· Responsible for increasing leads provided to the company’s 3,800+ salespeople nationwide
· Directing overall web strategy relating to usability, functions/features, and customer experience
· Managing and growing existing PPC and online advertising programs
· Responsible for search engine optimization (SEO) and Local Search
· Directing the web site implementation of sales strategy, marketing programs, e-commerce and other initiatives
· Directing front-end web site production activities through design, content and coding phases
· Managing existing affiliate relationships and growing affiliate sales
· Leading activities to analyze visitor and customer behavior using analytics tools
· Evaluating results and taking actions to ensure a “world class” web site presence
· Working with executive management on strategy, execution and budget


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Requirements:

Education:
· BA/BS in Marketing or related field required
Skills:
· Proactive, creative, and must have the drive and ability to manage a successful project
· Ability to multi-task and manage parallel projects
· Strong project management and analytical skills
· Strong interpersonal skills
· Exceptional attention to detail
· Experience with managing web projects, PPC advertising and SEO projects
· Experience using Excel and Web analytics software to evaluate business/usage data
· Familiarity of HTML/CSS, Portal Technologies, Web Content Management Systems