Seeking Director of Category Development at Bacardi USA, Miami

BACARDI U.S.A., INC.
Director of Category Development
Job I.D. 2008064
Miami, FL

Bacardi U.S.A., Inc., a United States distributor and marketer of premium beverage alcohol products, is a subsidiary of Bacardi Limited. We boast a brand portfolio of some of the most recognized and top selling spirits in the world. Bacardi U.S.A. is best known for BACARDI rum, which has been the number-one selling spirit in the United States for more than 25 years.

In addition to BACARDI rum, the Bacardi U.S.A., Inc. portfolio includes: GREY GOOSE vodka, the world’s favorite super premium vodka; DEWAR’S Scotch, the top selling blended Scotch in the U.S.; BOMBAY SAPPHIRE gin, the top super premium gin in the U.S; .MARTINI & ROSSI vermouth, the favorite vermouth in the world; CAZADORES blue agave tequila, the top selling 100% blue agave tequila in the world and other notable brands and labels.

We are actively seeking an experienced Director of Category Development to direct our growing team at our US Headquarters in Miami, FL.


POSITION OVERVIEW

The focus of this position is to coordinate and deliver packaged selling tools, information and insight to end users to win at the point of attack i.e., the shelf, to maximize the influence, presence and velocity of Bacardi USA brands with key retailers. This leadership position will support the initiatives of our sales and marketing personnel by utilizing competitive data sources for analysis and presentations along with evaluation of brand performance and new product introductions.


• Leadership and excellence in Category Management: Ability to develop category strategies and go-to-market standards to help support commercial sell-in of new products and existing portfolio. Must have capability to perform best practice category management including gap analysis, assortment, shelving, and promotion diagnostics. The resulting retailer recommendations must drive retailer and Bacardi USA sales growth.
• Serve as a comprehensive point of contact supporting national accounts (on and off premise) and field sales via category management and insights to achieve objectives and move the business forward.
• Recruits, develops, coaches and manages the performance for direct reports
• Must develop beverage alcohol insights to advise and inform on strategies that drive volume and profit growth
• Understanding of both retailer and distributor needs. In addition, broad understanding of marketplace dynamics, including Chain, Independent and Control State.
• Keen awareness of competitive set and competitive innovation activity.
• Execute analysis and provide insights that identify opportunities to unlock growth for key retailers at shelf.
• Analyze data from all sources such as syndicated Nielsen, spectra data, quantitative custom research studies, internal depletion and account sold data with a focus on maximizing potential distribution, facings, shelf lay out and velocity for the BUSA portfolio brands and categories by key retailer, control state or on/off premise chain account.
• Ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation.
• Proactively identify strategic opportunities and risks in collaboration with stakeholders to accelerate growth.
• Take part in the integration and planning between HQ and field as well as distributor to develop analysis and fact based tool kits to move business forward via category management.
• Support monthly and quarterly distributor and brand business reviews.
• Partner with marketing to provide in-depth analysis of key retailers and channels.
• Analyze impacts of programs in key selling channels and evaluate them for effectiveness and build on successful programs.
• Coordinate with local and HQ personnel to develop analysis tool kits for CBU’s, market managers, distributors, key retailers and accounts.

MINIMUM REQUIREMENTS

• Bachelor’s degree in Business or related field; MBA preferred.
• 10 years + previous category management experience; beverage alcohol industry experience a plus.
• Excellent presence and presentation skills
• Strong strategic agility and analytical thinking.
• Superior technical skills.
• Excellent communication, collaboration, teamwork and leadership skills.
• Microsoft Office including advanced Excel and PowerPoint. Lotus Notes a plus.
• Ability to interact with senior, executive level management, distributors and retailer customers.
• Experience with Oracle database tools a plus (or other multidimensional databases).

BENEFITS
We offer competitive base pay, a generous bonus program, and truly outstanding benefits. Benefits include:

• 100% company paid health and dental insurance premiums for employees AND their eligible dependents (eligible to enroll from date of hire, no payroll deductions!)

• 100% company paid life insurance (up to 3x annual salary)

• 401k, company matched

• 100% company paid retirement program

• L/T, S/T disability insurance

• Paid vacation and holidays

• flexible spending account

• complimentary meals served at our lunchroom facilities

• annual product allowance



If you meet our qualifications and would like to explore becoming part of the Bacardi U.S.A. family, please apply online or email a copy of your resume to careers@bacardi.com , and include the job code 2008064 in your subject line.