Business Analytics Manager - Field Sales & Marketing Insights & Strategy at Bacardi‏

Company: Bacardi
Job Title: Business Analytics Manager - Field Sales & Marketing Insights & Strategy
Description: BACARDI U.S.A., INC.

Business Analytics Manager
Seal Beach, CA

Bacardi U.S.A., Inc., a United States distributor and marketer of premium beverage alcohol products, is a subsidiary of Bacardi Limited. We boast a brand portfolio of some of the most recognized and top selling spirits in the world. Bacardi U.S.A. is best known for BACARDI rum, which has been the number-one selling spirit in the United States for more than 25 years.

Bacardi’s roots date back to 1862, when founder Don Facundo Bacardi revolutionized spirits making by producing the world’s first light bodied rum.

In addition to BACARDI, the Bacardi U.S.A., Inc. portfolio includes: GREY GOOSE vodka, the world’s favorite super premium vodka; DEWAR’S Scotch, the top selling blended Scotch in the U.S.; BOMBAY SAPPHIRE gin, the top super premium gin in the U.S; .MARTINI & ROSSI vermouth, the favorite vermouth in the world; CAZADORES blue agave tequila, the top selling 100% blue agave tequila in the world and other notable brands and labels.

We are actively seeking a Director of Business Analytics for a Business Unit based out of Seal Beach, CA. This is a highly dynamic leadership position. Wine & Spirits industry Analytics experience is highly desired, CPG analytics a must.



POSITION OVERVIEW
• The Business Analytics Director will interface with Business unit Management, Marketing, and Distributors to deliver consistent and accurate business decision support, controls and insightful analysis in order to drive growth, and foster marketing strategy excellence in Business Unit execution. This is a regional leadership cross- function of our Consumer Insights/Business Analytics and Sales Departments, reporting to the Business Unit Managing Director, with a dotted line report to the Sr. VP of Business Analytics and Consumer Insights.


DUTIES AND RESPONSIBILITIES

• Lead the integration and planning between HQ & Field as well as functional departments to develop analysis and fact based tool kits to move business forward
• Drive market intelligence into the business plan process and how we go to market at the local market level
• Working with all stakeholders to take a proactive and innovative approach to evolving analytical needs to impact business results.
• Collaborative leadership with Business Unit in transforming distributor capabilities and deliverables
• Identify gaps and develop processes to support excellence in content delivery
• Analyze all available data in order to develop fact based selling tools and business solutions
• Analyze impact of programs in key selling channels
• Monthly briefings to Executive Committee of business program and sales driver evaluation (KPI’s)
• Support monthly Business Reviews with stakeholders
• Evaluate the business performance against the analytic insights provided
• Build upon monthly analysis provided with a focus on future opportunities by identifying business variances and performance

• Incorporate local market program feedback in future analysis fostering sharing of Best Practices
• Analyze monthly report of distributor profitability & pricing working to identify potential opportunities for value creation
• Examine and identify resource allocation opportunities
• Lead the integration and planning between Bacardi & Distributor financial management, evaluation and reporting to ensure A & P effectiveness & efficiency
• Analyze integrated collaborative Monthly Report Scorecards By Market
• Lead the Business Plan process for Business Unit
• Elevate the standards and expectations for A&P effectiveness and efficiencies including ROI for Bacardi & Distributor
• Support monthly Distributor & Brand Business Reviews
• Proactively identify strategic opportunities & risks in collaboration with stakeholders to accelerate growth
• Monthly market analysis and assessment of competitors and market intelligence with a focus on the future and value creation
• Drive market intelligence into the business plan process and how we go to market at the local market level
• Monthly Budget & Financial Analysis of results
• Feed local market programs to the Shared Services Center with an eye on sharing of Best Practices

MINIMUM REQUIREMENTS

• Must possess proven Leadership experience and achievement in an Analytical role within the adult beverage industry.
• Must possess superior skills in analytical thinking, intellectual capacity, business acumen, and other related functional and technical skills.
• Excellent communication, teamwork and leadership skills.
• Ability to interact with senior and executive level management.
• Bachelor’s degree in Business or related field; MBA preferred.



We offer competitive base pay, a generous bonus program, and truly outstanding benefits. Relocation assistance is available. If you meet our qualifications and would like to explore becoming part of the Bacardi U.S.A. family, please apply online or email a copy of your resume to careers@bacardi.com , and include the job code 2007078 in your subject line.