Friday, April 11, 2008

Job: Marketing Coordinator at CBS Interactive (‏

If you have a moment, I'd appreciate your help. Please take a look and forward this job on to anyone you think would be interested in the position, or anyone else who could help me find a great candidate.

Thanks for your help!

Company: CBS Interactive (
Job Title: Marketing Coordinator
Description: Position description
The Search Marketing Coordinator is responsible for building, optimizing, and reporting on search engine marketing campaigns for consumer products & content features on Google, Yahoo!, MSN, MIVA and other designated engines. The Search Marketing Coordinator will benchmark and track the site’s natural search ranking across major engines – utilizing collected data and knowledge of SEO best practices to work with colleagues across the organization to identify and implement improvements to increase organic search rankings. Additionally, the Marketing Coordinator will support the planning, creative development, program deployment, tracking, and reporting for marketing campaigns promoting products and the brand.

Specific functions
In this role, s/he will:
• Plan, deploy and optimize large scale search marketing campaigns across multiple engines.
• Coordinate with marketing campaign owners to ensure product and campaign objectives are met.
• Research keywords, keyword search volume and trends; apply learnings effectively.
• Plan and implement ongoing creative testing strategies; optimize results based on learnings.
• Work efficiently with outside creative agency, internal multimedia, technology and project/product management teams to optimize landing pages and signup paths.
• Maintain on-going detailed campaign analysis using industry standard web analytics capabilities.
• Develop and compile comprehensive campaign post-mortems.
• Ensure budgets are utilized effectively and efficiently.
• Understand best practices and industry standards for search engine optimization.
• Create processes and documentation for benchmarking and tracking of site’s natural search results across major engines.
• Work across organization to optimize site components such as: copy, page title & description, creative, page content, etc.
• Collaborate with campaign managers, Product Management, Multimedia, other CBS Interactive marketing teams plus external vendors to develop messaging and creative.
• Project manage the deployment of marketing programs involving online, print, radio, television, and wireless media; anticipate and aggressively respond to campaign-related business and technical issues.
• Take ownership of issues and drive them to resolution in a timely fashion; operate independently, juggling multiple tasks and projects simultaneously in a results-oriented environment.
• Generate and sell ideas across the organization.
• Use a diplomatic approach to problem solving with internal/external partners.

Skills Required

• 2-4 years of industry experience in New/Internet Media with a marketing background that includes a minium of 2+ years SEM responsibilities working with Google AdWords, YAHOO! Sponsored Search and Microsoft adCenter.
• Current knowledge of latest SEM industry trends/tactics and natural search optimization techniques.
• Demonstrated proficiency in copywriting; outstanding written and verbal communications skills.
• Extremely well-organized, deadline-oriented, and creative self-starter with strong teamwork, multi-tasking, and project management skills; must be self-motivated, entrepreneurial, detail-oriented, challenged by accountability, and an innovator.
• Demonstrated analytic skills: some understanding of consumer research, data mining, product strategy, pricing, and online promotion/Web analytics; able to measure marketing and promotional effectiveness, structure marketing tests, and track performance using marketing and web analytics.
• Rigorous attention to detail.
• Advanced user of MS PowerPoint, Excel, Project, and other Office applications.
• Basic knowledge of HTML.

Educational Requirements

Bachelor’s degree required (Marketing, Communications, Business Administration, Economics, Statistics

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