The Wharton School Club of South Florida,
The Penn Club of Miami
and the
are pleased to invite you to a special event with guest speaker
BARBARA E. KAHN, PH.D.
Dean and Professor of Marketing
School of Business Administration, University of Miami
AND
Former Dorothy Silberberg Professor of Marketing, and Vice Dean and Director
Undergraduate Division, The Wharton School at the University of Pennsylvania
who will discuss
"The Future of Business Education in South Florida"
on
Tuesday, April 29, 2008
6:30 PM - Cocktail Reception
7:15 PM - Program and Q&A
at the
Storer Auditorium
University of Miami School of Business
5250 University Drive
Coral Gables, FL, 33146
RSVP is required no later than Friday, April 25, 2008 via our website at www.whartonsouthfla.com. If you have any questions, please contact Gabriela Sanchez, Club Administrator at (786) 206-4867.
Barbara E. Kahn, Ph.D.
Dean and Professor of Marketing
School of Business Administration, University of Miami
Dean Kahn comes to Miami from The Wharton School at the University of Pennsylvania, where she was the Dorothy Silberberg Professor of Marketing, and Vice Dean and Director of the Undergraduate Division. She was also a Senior Fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department. Under Dean Kahn’s leadership, Wharton’s Undergraduate Division was consistently ranked the No.1 undergraduate business program by U.S. News & World Report and BusinessWeek.
A noted scholar on variety seeking, and brand loyalty, retail assortment issues, and patient decision-making, her research provides marketing managers with a better understanding of the consumer choice process. Her more than forty academic articles have been published in top-tier journals. She also co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket.
Dean Kahn has been elected President of the Association of Consumer Research, elected President of the Journal of Consumer Research Policy Board and selected as a Marketing Science Institute Trustee. She was also Area Editor at Marketing Science and Associate Editor at Journal of Consumer Research. She is or has been on the editorial boards of Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, Journal of Behavioral Decision Making and Marketing Letters.
Dean Kahn received Ph.D., M.B.A. and M.Phil. degrees from Columbia University, and a B.A. in English Literature from the University of Rochester.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment