Sony VP Declares Mobile Marketing has Arrived
(at the Hyatt Pier 66)
Come to the Hyatt Pier 66 and join Sony BMG Music's Vice President of Digital Business for Latin America as he discusses high level trends in digital and mobile business with a focus on the mobile handset as a music vehicle. Learn from one of the visionaries, Seth Schachner, what's real, what's here and what's hype. You'll leave with a great understanding of the key business drivers behind the mobile space. Knowing the ecosystem will give you the solid footing on which to determine when and how much to integrate mobile into your marketing mix.
Hear the "state of the union" in mobile marketing from a leader in the industry. See real-world examples of digital growth, new digital and mobile strategies. Feel the vision as Seth guides you through mobile markets and mobile handsets as a focus of new business.
Learn more
Date: Thurs., May 8, 2008 Time: 6:30-8:30 pm Place: Hyatt Pier 66
SFIMA Members: $0 with paid membership
Non-members: $39
Our Speaker
Seth Schachner is Vice President, Digital Business - Latin America & US Latin for Sony BMG Music. Now in his ninth year with SonyBMG, his primary responsibilities involve driving new digital business and strategic marketing deals in Latin America and the US Latin market. Schachner joined SBMG in 1999 as Jive Record's VP of New Media.
Click here for event details
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