Company: DailyMe, Inc.
Job Title: Marketing Manager
Description: DailyMe, Inc., www.DailyMe.com, is a provider and platform of personalized news, entertainment, sports and information as well as a growing online community of users who share and interact with the news, blogs, columns and stories that interest them.
Job Description
The Marketing Manager is responsible for assisting in management of day-to-day operations of Sales, Marketing & Business Development including but not limited to marketing efforts, CRM strategy, ad sales, PR and developing strategic partnerships. Position reports to VP, Sales & Marketing.
Primary Responsibilities
• Media buy negotiations, management & reporting, including paid search
• Assist in writing creative & marketing briefs
• Coordinate email marketing initiatives & CRM through a 3rd party vendor
• Assist in Ad Sales & Business Development processes
• Traffic and schedule ad units to 3rd parties for marketing campaigns and for our advertisers on DailyMe
• Assist in development of sales collateral, media kits
• Compile website analytics reports & competitive reports
• Monitor competitive marketplace
• May require some travel
Skills/Experience/Education
• At least 3 years of relevant work experience
• Excellent interpersonal, communication and client-servicing skills
• Able to effectively multi-task & problem solve
• Self-motivated and forward thinking
• Proficient in MS Office Suite; strong Excel & PowerPoint skills a must
• Experience in interactive publishing, marketing or advertising required
• Experience in working with email service providers & ad serving technologies a plus
• Basic understanding of HTML, JavaScript and rich media/Flash banner functionalities a plus
• Knowledge of customer segmentation methodologies a plus
• Bachelor’s Degree Required, Masters Degree a plus
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