HBO LAG - PR Manager‏

HBO Latin American Group- PR manager

1. Organizational Information


HBO Latin America GroupSM (“HBO LAG”) is composed of affiliates of Time Warner Entertainment Company (Warner Bros & HBO USA), L.P., Sony Pictures Entertainment Inc., The Walt Disney Company and Ole Communications Group.

HBO LAG owns, operates and distributes the leading cable and satellite pay television services in Latin America, Brazil and the Caribbean, including HBO®, HBO® Plus, HBO® Family, Cinemax®, Max PrimeSM, A&E, ANIMAX, AXN, E! Entertainment Television, Sony Entertainment Television, The Biography Channel, The History Channel and Warner ChannelSM.

2. Position Summary

Manages the creation and implementation of strategic communications programs designed to build and strengthen the organization’s role and reputation as a leader in the market. Designs and implements strategic plans/programs and policies, and provides quality control for communications programs, media activities and special events.

Location: Coral Gables, FL

3. Principle Responsibilities (List 4 to 8 of the most important activities performed or accountable for)

1. Designs and executes corporate communication plans for HBO Latin America Group and HBO Brands
2. Develops public relations programs supporting HBO’s programming events (i.e, press events, tours; programming premiers, press releases, advertorials, talent relations, etc.)
3. Researches and develops all written materials for external communications including press releases and web content to promote premium channel programming
4. Works with local agencies on media relations to generate stories in consumer press about premium channel brands
5. Supports marketing strategies and programming objectives in key markets
6. Coordinates with regional offices towards in country implementation of communication strategy
7. Coordinate day to day operations with PR agencies and regional offices
8. Coordinates media relations, story pitches, and logistics for events
9. Monitors brand communications to ensure appropriate brand usage in all markets
10. Monitors press activity within the territory as it relates to company brands and issues
11. Distributes and organizes press clippings

Principle responsibilities are those most important or most frequently performed duties. The incumbent will perform other duties as required.

4. Requirements
Minimum Requirements

1. Bachelor Degree in Marketing, Communications, Public Relations or related discipline.
2. 6+ years experience with an intimate knowledge and experience of Communications for the Latin America region (i.e, corporate relations, public relations, crisis management, public affairs, community relations, etc.).
3. Native level fluency in English and Spanish.
4. Strong written and verbal skills in both Spanish and English
5. Ability to Travel often (30% - 40%).
6. Must be able to handle a fast moving, high pressure executive office environment requiring the ability to handle multiple tasks at once
7. Proficient in use of word processing and other data processing programs, especially Microsoft Word, Excel, PowerPoint and Outlook.
8. Type at least 50 words per minute with minimal errors.
9. Excellent writing skills
10. Knowledge of media landscape (entertainment and business)
Desirable requirements

1. Advanced degree in Marketing, Communications, Public Relations or related discipline
2. Experience supervising staff
3. Knowledge of Miami market a plus
4. Pay TV industry a strong plus
5. Portuguese a plus


5. Performance Factors (List 3 to 6 key performance factors to be successful in the job)


1. Interpersonal & Communication skills: Team player. Ability to work well with others. Expresses ideas clearly, concisely and effectively, listens to and responds appropriately to others. Ability to communicate effectively with staff members in various levels, in and out of the organization.

2. Flexibility & Adaptability to Change: Displays flexibility and openness in daily work and encourages others to stay open to change, improvements, etc. Adapts own attitudes and behavior to work effectively with different people and situations. Accepts and readily adapts to changing priorities, better ideas, strategies procedures and methods. Maintains work effectiveness in new situations. Ability to adapt to cross-cultural environments.

3. Initiative & Results Oriented: Shows initiative and gets the job done by doing whatever it takes, within an appropriate time frame. Handles and delivers multiple projects simultaneously. Implements plans and makes mid-course changes when necessary to achieve goals. Shows persistence in overcoming obstacles. Ensures follow-through to desired results.

4. Positive Attitude: Creates a "can-do" climate. Approaches others in a pleasant, happy and upbeat manner. Maintains enthusiasm despite criticism of ideas. Demonstrates support to department/company mission. Demonstrates an "I care" attitude.

Performance Factors or behaviors that is necessary or desirable to accomplish the position’s standards/goals.


6. Physical Demands

The physical demands described here are representative of those that must be met by HBO LAG employees to perform the essential functions of this job successfully. To the extent required by applicable law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

1. Neat, clean and professional appearance and dress.
2. Ability to sit in a chair in an executive office environment for extended periods of time.
3. Extensive visual use of computers.
4. Extensive audio use of telephonic equipment.
5. Multiple story high-rise location requiring the use of stairs or elevator.
6. Ability to speak clearly and efficiently with business executives, professionals and other co-workers, in English and Spanish or Portuguese.
7. Ability to work in open cubicles adjacent to co-workers with extensive background noise and activity.
8. Ability to travel by airplane and spend periods of time away from home.
9. Availability to work from 9:00 a.m. to 6:00 p.m., Monday through Friday, as well as overtime during the weekday and on weekends when necessary.

7. Work environment

The work environment characteristics described here are representative of those HBO LAG employee encounters while performing the essential functions of this job. To the extent required by applicable law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Fast-moving headquarters office for multiple-entity international organization, requiring interaction with various domestic and foreign departments and operations in multiple languages and cultures.
2. Exposure to television and other programming containing strong content, including violence, nudity and other adult content.
3. Open interconnected cubicles without separation from other employees.
4. Non-smoking, air-conditioned building environment.
5. Willing to take drug test and submit to a background investigation.
6. HBO LAG is an equal employment opportunity employer.
8. Approvals
Immediate Supervisor Department
Manager/Director Area VP/SVP
HR
CEO



BACKGROUND
For us in HBO LAG, Job Descriptions are key to develop and maintain a Salary Structure and Total Compensation System that is both internally equitable and externally competitive. Please take a moment to review the following structure in order to guarantee that this description is complete and useful.

INSTRUCTIONS
This form is divided in eight main sections as follows:

Section 1, Organizational Information – This section reflects where does the position being described is in the organization.

Title: We should use titles that are descriptive of the nature and level of work performed, example: Vice President of Marketing. Human Resources must ensure standardization compliance.
Grade: Refers to the Salary Grade.
Code: Refers to the Job Code.
Area: Refers to the main function, for example: Marketing and Sales.
Department: Refers to the actual subdivision of the area, example: Marketing.
Location: Refers to the location where the position belongs: Coral Gables, Sunrise, Caracas, Mexico City, Buenos Aires or Sao Paulo.
Reports to: Indicate the title of the person the position reports to and not the name of the individual, example: Senior Vice President Marketing and Sales.
Date Created: Refers to the Date when the Job Description was first created.
Date Revised: Refers to the Date when the Job Description was last revised.
Legal Classification: Depending on the market, positions belong into different legal classifications, which are very important to describe, for example: Exempt or Non-exempt status, Sindicalizado y Confianza, etc.

Section 2, Position Summary – This should be a brief overview (one paragraph) where is stated the principal purpose or focus of this position. Indicate what the position is to accomplish and why the function is performed.

Section 3, Position Responsibilities- Here we should describe the major functions or activities of the job, including “essential duties”. Essential duties are defined as the primary duties of a job rather than the marginal or peripheral functions. In determining whether a function is essential you should consider the following factors: If the function is removed would it fundamentally alter the position? Does the position exist to perform this function? Are there a limited number of other employees available to perform the function, or among whom the function, or among whom the function can be distributed? Would critical peak periods of work prevent reorganizing work assignments?

Write duties clearly and concisely, using standard business language. Avoid lengthy, technical descriptions. Describe the job, not the incumbent. Spell out acronyms the first time they are noted in the descriptions. Substitute generic terms for proprietary names. Write in the present tense. Always begin with an action word and then include the “What, When, and Why” of the function. If the function is completed with someone else, include “With whom.”

Make sure language describes a behavior or action that can be observed. For example: Instead of saying has knowledge of benefit programs, say communicates benefit information and resolves employee problems. Write the job as it exists today.

Disclaimer: Each job description needs to include the following disclaimer: The above statements are intended to describe the general nature and level of work being performed by HBO Latin America Group’s employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. HBO Latin America Group employees will be required to follow other job-related duties requested by the supervisor (some of which may be essential).

Section 4, Skills - Identifying the skills required to perform the job is critical. We should establish the minimum level of education and/or experience necessary to prepare a person to perform the job. However, we should clearly differentiate skills that are a required as a minimum to perform the job and those skills that would be desirable.

Section 5, Performance Factors - Identifying the performance factors or behavior indicators considered key to perform the job successfully. The key performance factors used in the job description should be consistent with the ones used in the APA for that job. For a complete list of performance factors, please refer to the HBO Performance Factors Library available in the HR share drive.

Section 6, Physical Demands – The physical demands described are representative of those that must be met by HBO LAG employees to perform the essential functions of this job successfully. To the extent required by applicable law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Section 7, Work Environment – The work environment characteristics described are representative of those HBO LAG employees encounter while performing the essential functions of this job.

Section 8, Approvals – Every job descriptions must be approved up to the SVP level. Human Resources must ensure compliance within job structure.