Join Us in Miami for WOMM-U‏

We at the Keller Fay Group believe deeply in the power of word of mouth, and are pleased to be part of the fastest growing sector in marketing and media services.

I am writing to invite you to join us at the upcoming Word of Mouth Marketing University (WOMM-U) taking place on May 8-9 in Miami. Our COO, Brad Fay, will be one of the faculty members at WOMM-U.

This highly interactive event – something totally new from WOMMA (womma.org) – will bring together in a learning environment many of the leading professionals who are working daily to better understand and apply WOM best practices. It will provide you with the practical knowledge and applications you need to fully leverage word of mouth in the development and execution of marketing plans and strategic initiatives.

The curriculum includes:
• Keynote presentations and real-life WOMM success stories from major brands highlighting their WOMM success stories
• Unique, workshop-style breakouts that give attendees an opportunity to begin applying the lessons they’ve learned
• WOMM in Action: Team study sessions that will give all WOMM-U attendees a chance to share their best word of mouth strategies

We hope that you and your colleagues will join us at WOMM-U. For more information, click here. And if you mention that you heard about the conference from us, you will be given the “fanofkellerfay” offer of $100 off the normal enrollment cost.

So, do something that is going to be valuable for you and your organization. We look forward to seeing you in Miami.

In the meantime, if we can be of assistance, please give me a call at 732-846-6800 or email me at tzoretich@kellerfay.com




Best wishes,
--Tom Zoretich

About The Keller Fay Group
The Keller Fay Group is the first full-service marketing research and consulting company focused exclusively on word of mouth (WOM) marketing, using a full suite of best-in-class research techniques. The firm was founded by Ed Keller, former CEO of RoperASW and NOP World Consumer and co-author of The Influentials: One American in Ten Tells the other Nine How to Vote, Where to Eat and What to Buy, and Brad Fay, former managing director at Roper and NOP World. For more information, visit www.kellerfay.com.

About TalkTrack®
Developed by the Keller Fay Group, TalkTrack® is the first continuous monitoring system of marketing-relevant conversations in America in whatever form they occur, including face-to-face, telephone and the Internet. It is used by marketers to help maximize positive word of mouth about their brands, which has been proven to be a leading indicator of brand growth. Each day, TalkTrack® interviews a new sample of 100 nationally representative Americans ages 13 or older, which amounts to more than 36,000 interviews each year. TalkTrack® studies more than 400,000 brand conversations annually across all major consumer categories.