Win tickets to the latin Billboards-TELEMUNDO & PEPSI TO LAUNCH SPECIAL LATIN BILLBOARD AWARDS PROMOTION IN SEVEN KEY U.S. HISPANIC MARKETS IN MARCH

FOR IMMEDIATE RELEASE


Contact:

Michelle Alban
305-889-7585
Michelle.Alban@nbcuni.com


TELEMUNDO & PEPSI TO LAUNCH SPECIAL LATIN BILLBOARD AWARDS PROMOTION IN SEVEN KEY U.S. HISPANIC MARKETS IN MARCH 2008

Promotion to run 3/24 thru 4/10 will give lucky winner exclusive VIP package to next year's Latin Billboard Awards

MIAMI– March 13, 2008- Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, announced today it has partnered with refreshment beverage giant, Pepsi to launch a special multi-platform promotion, in the form of a sweepstakes, for the Latin Billboard Awards in seven key Hispanic markets. The announcement was made today by Enrique Perez, SVP Telemundo Station Sales.

"We are thrilled to partner with Pepsi on this exclusive seven market promotion centered on the Latin Billboard Awards," said Perez. "Telemundo's multi-platform marketing strategy allows for such innovative branded opportunities for unique and customized opportunities for great clients, such as Pepsi, and offers our viewers the chance to connect to our client's brands and create a unique and unforgettable lifelong-memory. "

Contestants can watch the customized promo spot in their respective market, which will include the retailer's name and logo, for promotion details starting on March 24, 2008 through April 10, 2008. Participants can enter the sweepstakes online by visit the website from their respective market (see below) from March 24th through April 20th to sign up for the chance to win one of the exclusive prizes.

Telemundo viewers in Chicago, Denver, Las Vegas, Los Angeles, Miami, Phoenix and San Antonio, will have the chance to win the opportunity of a lifetime. The lucky sweepstakes Grand Prize winner will receive an exclusive VIP trip to the 2009 Latin Billboard Awards for an up-close and personal look at the highly anticipated annual awards show.

The VIP package will also include a Hollywood hair and make-up makeover and an elite All-Access pass to take part in the event's highly-anticipated, red carpet experience. Talent meet and greets and tickets to the exclusive after-party are also included in the grand prize package as well as roundtrip air travel and ground transportation to and from the airport to the hotel as well as roundtrip transportation from the hotel to the event.

A First-Prize of a 52-inch Sharp LCD HDTV Set will also be granted to another lucky contestant in each market.


LA: www.telemundo52.com

Chicago: www.telemundochicago.com

Miami: www.telemundo51.com

San Antonio: www.AccesoTotalPepsiSA.com

Phoenix: www.AccesoTotalPepsiPHX.com

Denver: www.AccesoTotalPepsiDEN.com

Las Vegas: www.AccesoTotalPepsiLV.com



About Telemundo:
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets through its 16 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.


Contacts:
Michelle Alban
305-889-7585
Michelle.alban@nbcuni.com