IAA and FIU Invitation to Communication Challenges in the 21st Century: Russ Klein of Burger King Oct 11, 2007

Location:
Florida International University School of Journalism
North Campus, WUC Ballroom
Oct 11, 2007 9 am

Designated Free Parking area for attendees

Continental breakfast included

Call Jennifer Torres de Navarra now at
786-346-7264 to reserve your space.

$50 non-members
$30 for IAA
FREE for students
with ID

The 21st century is upon us and like previous new centuries, many paradigm shifts in the world of communications are underway. Come interact with three major movers in their fields as they relate how they are meeting new challenges such as: new competitors, media convergence, changing demographics, viral marketing, PR management in a world of instant information access and, for marketing heads, the pressure to produce immediate results or get booted.

Continental Breakfast

Santiago Hinojosa, President and CEO,
Latin America Burson-Marsteller Miami
With over 25 years experience in the Americas, Santiago leads all key public relations efforts in Latin America & Caribbean with major clients such as: Visa, Mexico Tourism Board, Goodyear, SAP and Symantec. As one of Florida’s leading business executives, he has also held senior positions at DMB&B and McCann-Erickson. He is a graduate of the University of Texas and Thunderbird.

Lee Maicon, Director of Strategy for Strawberry Frog
Lee heads up strategy development for Strawberry Frog, a growing global ad agency with edgy creative inspired by consumer insight. Lee is an expert at creating cultural movements for brands like Coke, Heineken, Pfizer, MTV, Ikea, StarMedia, Old Navy and many more. He has lived and worked throughout the Americas.

Russ Klein, President Global Marketing,
Strategy & Innovation for Burger King Corporation
A member of the Burger King Executive Team, Russ oversees consumer insight, branding and all marketing and communications globally for the brand. He has held top marketing positions with McDonald’s, Gatorade, United Airlines, 7-Eleven and FCB among others. Russ is a graduate of Ohio State University and Harvard Business School.

Continental breakfast included.

Call Jennifer Torres de Navarra now at
786-346-7264
to reserve your space.

$50 non-members, $30 for IAA, FREE for students with ID

FIU North Campus, WUC Ballroom,
designated free-parking area for attendees.